What a mystery shop reveals, how to run one, and what competing dealers do when a shopper asks for a price. These posts are for GMs, general sales managers and dealer principals who want to see their store's internet sales process the way a shopper sees it.
A new page in Mystery Shops shows how far each competitor prices below MSRP on their website, in their first quote and in their last quote, with fees and rebates broken out and your store alongside.
5 minute read
The automotive industry in 2025 is facing unprecedented landscape changes, with tariff volatility leading to unexpected price swings and heightened consumer uncertainty. These challenges demand a proactive approach from dealerships to…
7 minute read
Are you looking to get an honest and unbiased opinion of your dealership? An automotive mystery shopper service can be a great tool for any business owner in the automotive industry. Learn more about the benefits of utilizing an automotive…
3 minute read
In this digital age, automotive dealerships must stay ahead of the competition by utilizing cutting edge technology in order to drive sales and maximize profits.
4 minute read
