What AI changes in lead follow-up, merchandising, pricing and shopping, written for GMs, owners and internet directors. Where we have our own numbers from mystery shops, we show them with their sample; where we do not, we say what we saw and what we did not.
A Kia store in Southern California moved its listings to generated vehicle descriptions. It reported a sustained rise in organic sessions to its used vehicle detail pages, then its new ones, and 80% less staff time spent on the…
Updated 14 minute read
A mystery shop shows a dealership what a shopper received: how fast the first reply came, whether it answered the question, what price it carried and when the follow-up stopped. In Pied Piper's 2026 study of 3,290 dealership websites…
Updated 11 minute read
