Process how-tos for general sales managers, BDC managers and internet directors: how to follow up an internet lead, set appointments, keep quotes clear and staff and measure the BDC. Each playbook says what to do, in what order, and how to tell whether it is working.
Compare every competitor on three prices as a percent of that vehicle's MSRP: the website price, the first quote and the last quote, with fees and rebates kept apart. In September 2026 the average new vehicle sold for $50,562 against an…
Updated 13 minute read
Treat tariffs as a fixed cost, not news. Since April 2025 most imported vehicles and parts have carried a 25% tariff. Japan, the European Union and South Korea pay 15%, and a 50% rate on Canadian-built vehicles is announced for January 1…
Updated 13 minute read
A mystery shop shows a dealership what a shopper received: how fast the first reply came, whether it answered the question, what price it carried and when the follow-up stopped. In Pied Piper's 2026 study of 3,290 dealership websites…
Updated 11 minute read
A dealership without a mystery shop loses gross in two places its reports cannot show. One is the quote priced against a competitor's website rather than the number that competitor sends. The other is the internet lead that got an…
Updated 11 minute read
